No, joining ASATA is optional. But being a member shows that the travel agent follows professional and ethical standards. It’s a mark of trust and quality.
This membership is for Travel Agents, Travel Advisors, Travel Management Companies and Tour Operators, whos core business is to sell travel experiences, including flights, accommodation, and tours, directly to individual travellers, businesses, or other travel professionals.
This membership is designed for travel suppliers such as airlines, hotels, car rental companies, cruise lines, and travel insurance providers who offer their products and services directly to travellers or through travel consultancies.