The Association of Southern African Travel Agents and Travel Advisors (ASATA) is the leading voice for Southern Africa’s travel industry. Since 1956, we’ve set the benchmark for professional and ethical service, ensuring peace of mind for travellers and advocating for the success of the travel industry.
Representing around 95% of Southern Africa’s major travel brands and over 140 independent travel agents, ASATA continues to raise the bar, ensuring that both industry professionals and travellers benefit from the highest standards of expertise and service.
Our vetted travel professionals offer expert guidance, ethical conduct and reliable support, ensuring your journey is seamless and stress-free.
Gain industry credibility, access expert resources, connect with a trusted network and be part of a collective voice that drives excellence, advocacy and growth in the travel sector.
Stay informed with up-to-date legal regulations, compliance guidelines and best-practice resources designed exclusively for members.
This membership is for Travel Agents, Travel Advisors, Travel Management Companies and Tour Operators, whos core business is to sell travel experiences, including flights, accommodation, and tours, directly to individual travellers, businesses, or other travel professionals.
This membership is designed for travel suppliers such as airlines, hotels, car rental companies, cruise lines, and travel insurance providers who offer their products and services directly to travellers or through travel consultancies.
