You have shaped journeys, built businesses, inspired dreams and made travel matter. Every itinerary planned, every client guided and every unforgettable moment you’ve created is part of ASATA’s shared story.
To celebrate 70 years together, we’d love you to share a photo of yourself at your favourite destination, the place that reminds you why you do what you do. Upload your photo and let’s celebrate our legacy and our future, together.
Here are our stories
There are some memories we would rather not revisit. For many of us, COVID-19 is one of them. It was painful, frightening and, for some, deeply traumatic, so there is a very understandable desire to put it behind us and
A trip down memory lane with ASATA Once upon a time, booking a holiday meant heading to your local travel agency, a manila folder of handwritten tickets to carry home and a visit to the bank to order your travellers
That pivotal moment travel advisors evolved from transactional order takers into trusted travel advisors. For those new to the industry, did you know that there was a time when travel advisors didn’t charge travellers air ticket commission fees? Those who know, know. Yes, it’s hard to imagine now, but for decades airlines funded the
Franz von Weilligh has a friend who’s obsessed with old cars. “They don’t make them like they used to,” the friend told him recently. “Thank goodness,” Weilligh replied. “They break down. I don’t enjoy them. Luckily, there’s progress.” Ask most travel advisors of a certain vintage how
Seventy years ago, a travel advisor was also a human calculator, a currency converter, a routing engineer, and a safe-keeper of paper tickets worth real money. Here’s how the industry – and the people at its heart – changed beyond
This membership is for Travel Advisors, Travel Advisors, Travel Management Companies and Tour Operators, whos core business is to sell travel experiences, including flights, accommodation, and tours, directly to individual travellers, businesses, or other travel professionals.
This membership is designed for travel suppliers such as airlines, hotels, car rental companies, cruise lines, and travel insurance providers who offer their products and services directly to travellers or through travel consultancies.
