Why Choose ASATA

TRUSTED, ETHICAL SERVICE

Why Use a Travel Agent or Advisor?

Using a travel agent or advisor offers expertise, convenience, and peace of mind that booking directly often cannot match. Travel agents provide personalised recommendations, access to exclusive deals, and insider knowledge that helps travellers get the best value for their trips. They handle complex itineraries, assist with unforeseen disruptions, and offer professional support before, during, and after a journey. Unlike direct booking platforms, a travel agent is a trusted advisor who advocates for travellers, ensuring a seamless and stress-free experience while navigating ever-changing travel regulations and policies.

Why Choose an ASATA-vetted Travel Agent or Advisor?

When you choose an ASATA-vetted professional, you’re choosing a trusted, ethical travel partner backed by a commitment to excellence. Our members help you travel with peace of mind, whether you’re embarking on an unforgettable holiday or managing corporate travel.

QUALITY COMMITMENT

Our Professional Standards

Code of Conduct

ASATA membership isn’t just a badge, it’s a commitment to excellence. Our members follow a strict Code of Conduct that ensures:

  • Fair and transparent business practices
  • The highest ethical standards
  • Professional service delivery
  • Protection of customer interests
  • Responsible industry practices

When you work with an ASATA member, you’re choosing a travel partner who’s committed to, and accountable for, maintaining these professional standards.

ASATA 2025 Conference Magazine

The conversations shaping travel in 2026

Travel Member

This membership is for Travel Agents, Travel Advisors, Travel Management Companies and Tour Operators, whos core business is to sell travel experiences, including flights, accommodation, and tours, directly to individual travellers, businesses, or other travel professionals.

Partner Member

This membership is designed for travel suppliers such as airlines, hotels, car rental companies, cruise lines, and travel insurance providers who offer their products and services directly to travellers or through travel consultancies.