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ASATA is the leading association for Southern Africa’s travel professionals, representing around 95% of Southern Africa’s major travel brands and over 140 independent travel agents. By becoming an ASATA member, you gain access to collective power, industry influence, and essential resources to operate your business with confidence and credibility.
ASATA membership signals your commitment to best practices, ethical standards, and financial accountability. The ASATA logo is a trusted mark that sets you apart, making it easier for clients to choose your business over non-vetted competitors.
Travellers and industry partners prefer working with recognised professionals. ASATA provides the tools, resources, and vetting to enhance your reputation and strengthen your position in a competitive market.
ASATA represents travel professionals on key decision-making platforms, ensuring your business interests are heard at national and international levels. From IATA and government departments to global industry associations, ASATA protects your business by influencing policies, regulations, and industry standards.
ASATA champions the role of travel professionals in public discussions and media, raising awareness about industry trends, regulatory changes, and the importance of booking through vetted experts.
As financial and industry regulations evolve, ASATA provides expert guidance to help members stay compliant, minimise risk, and operate responsibly in a changing landscape.
Success in travel depends on connections. ASATA membership links you with trusted travel professionals, suppliers and industry experts, helping you build meaningful relationships that support your business.
Stay ahead in the fast-moving travel industry with access to the latest market trends, insights, training programs, and professional development resources, keeping your business informed and competitive.
This membership is for Travel Agents, Travel Advisors, Travel Management Companies and Tour Operators, whos core business is to sell travel experiences, including flights, accommodation, and tours, directly to individual travellers, businesses, or other travel professionals.
This membership is designed for travel suppliers such as airlines, hotels, car rental companies, cruise lines, and travel insurance providers who offer their products and services directly to travellers or through travel consultancies.
This membership is for Travel Agents, Travel Advisors, Travel Management Companies and Tour Operators, whos core business is to sell travel experiences, including flights, accommodation, and tours, directly to individual travellers, businesses, or other travel professionals.
This membership is designed for travel suppliers such as airlines, hotels, car rental companies, cruise lines, and travel insurance providers who offer their products and services directly to travellers or through travel consultancies.
