We have compiled a Guide to Start a Travel Agency document to help you get started.

Prospective members must complete the online membership application via our website. Travel agents are required to meet the minimum criteria and submit the necessary supporting documentation.

Yes, individual agents can join ASATA, as long as they meet the membership requirements and follow the Code of Conduct.

The process can take up to 30 days, depending on when the application is submitted. Completed applications are reviewed by the ASATA Board once a month (usually towards the end of the month). Please note that incomplete applications or missing documentation will delay the process.

No, joining ASATA is optional. But being a member shows that the travel agent follows professional and ethical standards. It’s a mark of trust and quality.

You can go to the ASATA website and look them up in the member directory. It’s a quick way to confirm if an advisor or agency is vetted.

ASATA is the leading association for Southern Africa’s travel professionals, representing around 95% of Southern Africa’s major travel brands and over 140 independent travel agents. By becoming an ASATA member, you gain access to collective power, industry influence, and essential resources to operate your business with confidence and credibility.

No, ASATA doesn’t set prices or fees. Each travel advisor or agency decides on their own pricing.

Get in touch with your travel agent. They can help sort things out with the provider and explain your options. ASATA can’t change supplier policies, but our members are expected to support their clients.

ASATA is not a regulatory body for dispute resolution but upholds ethical standards for its accredited members.  We refer all complaints to the CGSO (Consumer Goods and Services Ombud).

If a complaint is submitted against an ASATA member, we will assess whether the issue falls within the scope of our Code of Conduct. Members will have the opportunity to respond, and we will encourage resolution through direct engagement. If a breach of ethical guidelines is identified, appropriate action may be taken to uphold industry standards and maintain consumer trust.

ASATA does not serve as a dispute resolution body but enforces a Code of Conduct to ensure ethical business practices. Travellers and agents are encouraged to resolve disputes directly.