ASATA is headed up by the CEO, Otto de Vries, and administered by a full-time secretariat. ASATA’s continued role and direction is guided by a board of Directors, appointed through a board nomination committee and includes representatives from all the leading travel brands.

Otto de Vries has been active in the travel and tourism industry for almost four decades. He is an active board member of the Tourism Business Council of South Africa and the Association of Eastern and Southern African Travel Agents, as well as the Executive Director of the World Travel Agents Associations Alliance, the global body for Travel Agents.