OUR STORY
Who Are We?
ASATA has been the trusted voice of the travel industry since 1956. Representing around 95% of Southern Africa’s major travel brands and over 140 independent travel agents, we’re here to ensure that both industry professionals and travellers benefit from the highest standards of expertise and service, and to support the industry’s success at large.
Purpose
ASATA exists to support, protect and develop its members and to advocate on their behalf.
Mandate
To safeguard the travel industry and advance the sustainability of our members.
Vision
To grow the travel industry into a leading economic sector that drives transformation and job creation.
