I heard recently of a senior travel consultant leaving her current position to start her own travel company and on her last day wrote a very endearing letter to her employer’s client base to advise them of her new business adventure and all the good reasons why they should move their commerce to her.
Now why is this not okay?
Firstly, her letter of employment has a clause that explicitly covers the petitioning of her employers clients, but more importantly because it is such an unethical act!
A data base of any proportion takes time, technology and tenacity and whilst it may be available to employees to access for work related business it is proprietary information and should be treated as such. The Consumer Protection Act covers the consumer’s right to privacy and clearly an act of this nature invades this basic consumer right. In addition, the consumer has the right to choose and they have clearly made their choice.
Data base management companies place a sizable price tag to their product and for good reason, so however great the temptation is to solicit names without permission, remember its wrong!